Are you trying to figure out how to boost conversions at each level of your sales funnel? In this article, we'll walk you through the many stages of the sales funnel and reveal 18 ideas to enhance your conversion rate at each stage.
Before we get into the recommendations for increasing conversions, let's make sure we're all on the same page regarding what a sales funnel is and what you should be optimizing for at each stage.
What Is a Sales Funnel and How Does It Work?
A sales funnel is a tool for visualizing where your prospects are in the purchase decision-making process. A sales funnel is wide at the top because it welcomes prospects of all levels of engagement, with the most engaged being funneled to the bottom to be converted into sales and repeat customers.
Looking at a real-life sales funnel chart used by leading marketing institutes & companies to achieve the goals, might help you visualize the stages of the funnel.
As the prospect progresses through the sales funnel, your conversion goals will alter as well.
- Aware those who aren't familiar with your company.
- Engage those who are now aware of your existence.
- Those who are serious about making a purchase should be educated.
- Convert customers that are ready to buy into paying customers.
- Re-engage your loyal customers who have already purchased.
Businesses make the mistake of attempting to convert a lead into a sale immediately soon. Instead, consider using a succession of modest conversions to guide your clients through your funnel. This will eventually lead to a sale.
Let's look at each stage of the sales funnel and the marketing methods you can use to boost conversions at each one.
Step 1: Increase Conversions in Awareness Stage
Your objective is to keep them coming back.
1. Blogging
2. Social Networking and Publishing
3. Pay Per Click Campaigns
4. Traditional Public Relations
Step 2. Increase Conversions in the Consideration Stage
Your objective is to get their email address.
5. Landing Pages
6. Calls to Action
7. Forms
Step 3. Increase Conversions in the Preference Stage
Your objective is to pre-qualify the prospect.
8. Email
9. Autoresponder Series and Drips
10. CRM and Sales Integration
Step 4. Increase Conversions in the Purchase Stage
Your objective is to make the sale
11. eCommerce Promotion
12. Targeted, Transactional Content
13. Social Monitoring
Step 5. Increase Conversions in the Loyalty Stage
Your objective is to make a sale again
14. Referrals
15. Resells
16. Upsells and Cross-sells
17. Reminders
18. Gratitude
In conclusion, the more input you have into your sales funnel the better and more effective result you will have. A sales funnel is the most effective way to improve conversions and should be implemented into any business.
