Email marketing is the #1 strategy for making new customers and prospects want to do business with you. It's something that everyone should be doing, at every level of their business. But what really should we be doing? And how can it work for our email marketing strategy & how expert marketing companies are handling this?
In a survey, I found a bunch of Digital Marketing Institutes in Vadodara teaching the best possible ways to win the game of email marketing & the outcomes are also mind-blowing.
Here, I am listing 5 Best Practices of Email Marketing you must consider in 2022 with a pro tip.
Personalize the email greeting
Email is one of the most powerful communication tools in the world, yet the default email greeting leaves much to be desired. The default greeting, which you can see if you log in to your email account, is a bland and generic message, something like: "Hello, you've received this email because you are a subscriber of XYZ" that we generally don’t care much. Personalized email greetings create a connection with users. The feel of direct interaction that we want.
A/B test different subject lines and calls to action
When you are sending thousands of emails to your subscribers, it is impossible to perfectly predict how your emails will be received. You can only estimate the probability of your subjects being opened, and what percentage of your email list is likely to act upon them. The best way is to test different subject lines, and call-to-action (CTA's) to see what your readers respond the best to. There are some tools that can give you a lot of insights & you can also do a lot of data-based decision making. To figure out the best way to focus on, which is the most efficient way try A/B testing to segment your readers and create an effective strategy that converts.
Use auto-responders for opt-ins
Your email list is your most valuable asset. It’s a collection of great, engaged customers you’ve built over a period of time. Never spam them with your emails, right? You could use your emails to help businesses grow. The beauty of email marketing is that the people on the receiving end can be opted in to your email list for varying reasons, like getting helpful information, buying something, or even just learning more about a company. Keep your email subscribers in the loop & be connected with them in an interval of time. Don’t forget to include additional content or bonus material to reward the subscribers for opting into the newsletter.
Optimize the email's preview text
Email marketing has been around for a while and is one of the most effective ways to reach your target audience. Yet it seems to be getting overlooked these days, which is a shame considering that 60% of our inboxes are flooded with promotional emails. If you want to improve your email marketing, you're going to have to put some effort into it. The first step is to optimize your email's preview text. If a recipient can figure out the subject line or the message body before they even open the email, it highly affects the engagement rate. Using emojis, & recipients' name is one of the best ways to attract attention.
Keep the main message and call-to-action above the fold
The way your campaign is heading could be the deciding factor in whether it works or not. The easiest way is to keep the main message and the call-to-action above the fold & design your content in a way to keep it eye catchy to keep the readers attached till the end.
PRO TIP: Don't purchase contact lists
Yes, many marketers do this mistake to purchase a random contact list & send emails. But you never know it directly affects your authority & drops the open rate. You must know a successful email campaign highly depends on open rate & interaction. If you are contacting people whose information you bought, rather than earned from a previous interaction- you'll quickly see your emails' performance drop.
In summary, these are just some of the best practices of email marketing in 2022. I suggest that you should always keep on practicing different ways until you get a proven result & set an example to the industry. It is also true that you can’t make everyone satisfied at a time. There is no better way to make an email marketing strategy successful than skipping the "WOW" and just being a "good" email marketer.
