There are a lot of Digital Marketing tools that are available for small business owners to help them develop a structured plan and a strong foundation for their marketing campaigns. The digital marketing tools include a wide variety of resources, each with a unique set of features and benefits. I’ve put together a list of 5 tools small business owners should consider having in their arsenal, you know these are the tools that are used by the top marketing & advertising companies to ease their work.
You must keep in mind, only having the advanced tools is not enough using tools wisely can make or break your business. You can also opt for the best digital marketing courses online that will help you to take your business to the next level & you can also get access to some amazing premium tools to work with.
Let’s look at the Digital Marketing Tools small businesses must have
Google Analytics- A lot of the time, people use Google Analytics for fun. They use it to see what pages people click on, how many people are visiting their site, and how long they're on the site. But you can really use Google Analytics for business, too, like seeing how your site visitors interact with your business online, Or the Google Ads, or how they interact with your email messages. Where are they spending more time on your website & you can plan your content strategy or future campaign according to that to convert your traffic into paying customers. Google Analytics can provide you the data that other premium tools can but guess what it's absolutely free & any website owner can easily access it.
SEMrush- SEMrush is a web analytics tool that helps you discover the right keywords to target, build backlinks, track website’s performance, find the right keywords to rank, keywords that are trending, which are the social media influencers, check your competitors backlink profile, find the best keywords for your site, & whatnot. Though it's a premium tool it has a trial version also. You can use the trial version on a daily basis to get the results.
Google Search Console- Google Search Console is a free, web-based tool you can use to check your Google Search Engine Optimization (SEO) and webmaster tools performance. It's designed to give you insights into where to improve your site so that it ranks better in Google's search results. You can check your site's performance across various situations, for example, when users are typing your website's name when they are clicking on your website, and so on. You can track the organic performance of your website here & take the necessary steps to improve the performance.
Publer- Being a small business owner is challenging, and there's no question that social media needs to be part of your daily regimen. But if you want to be successful, you need to also maintain a tight social media strategy. It should be a critical part of your online marketing plans and should be a component that you plan for and manage as a team. As automation is the future & it can be your lifesaver. Publer enables you to save your time & effort. You can schedule most of the social media posts & utilize your time somewhere else. The free version of the tools also lets you access 5 different social media platforms.
MobileMonkey- MobileMonkey is a chat marketing tool. With this, you can chat with your customers automatically as soon as they message you without engaging your time personally. It is a great choice for marketing and support because it connects to all your customers’ favorite messaging channels including- Instagram DMs, SMS text messaging, Live chat, & Facebook Messenger in a single platform.
MobileMonkey Instagram marketing tools automatically reply to Instagram post comments and story mentions. It can improve your Instagram engagement rate and boosts content reach to gain more followers.
In conclusion, the best way to decide which tools to use for your business is to determine your goals and whether or not the tools will help you meet your goals. Then, create a plan on how to use the tools to help your business succeed.
